Innovate & Conceptualize

This is the first step to developing a social media application. We normally participate in the initial conceptualization of the application with our customer. The customer usually starts with defining the social media campaign, and we then work with them to identify what kind of application might be most suitable for them.

We normally start with a single line brief (I want to associate travel with cricket, or I want to promote Rocky premiering next month) and we take it from there. We don’t develop these applications in silo, they are all done in full-collaboration with our customers (even with all our marketing expertise put together, we understand that the brand has the best understanding of their nuance, and we leverage it the most).

Defining the social media application requires a keen understanding of the brand and its objectives as well as the social media world.

Whether it is an application that will run on a separate microsite, or a Facebook application, conceptualizing the right application is the first and the most critical step.

If defined well, it makes the application development that much easier. In this phase, detailed graphic design requirements for the campaign are developed along-with defining all supporting collaterals for the application. For e.g. the application may need to be complemented with some viral videos to promote the application or a media ads plan to reach the right audience.

Contact our experts to conceptualize the right social media application for your business.