Social Media World: A Weekly Round-Up

Messenger started supporting group payments and Yahoo launched its content marketing solution, Yahoo Storytellers. Catch all the new updates from the world of social media.

Messenger now supports group payments: Facebook has rolled out group payments feature within its Messenger app, allowing users to pay either everyone in the group or individual members. Users can also request payments from the group right within their chat. This is a free service that doesn’t require any password. Read more about the feature here.

Yahoo launched Storytellers: Yahoo India unveiled Yahoo Storytellers, a new content marketing solution to help brands and agencies in India drive engagement. Yahoo Storytellers will help brands build content marketing strategies, including content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms. In India, Yahoo has partnered with multiple brands to help them create campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia among others. Read more about the product here.

Twitter launched Custom Hearts: This new feature will allow users to send customized hearts on Periscope videos. Custom Hearts provide brands an opportunity to add more branding to their Periscope Broadcasts through custom graphics. Read more about the feature here.

Snapchat rolled-out Snap to Store: Snapchat just rolled-out its own online-to-offline measurement tool and added more ways for marketers to send people from Snapchat to their stores. The tool shows advertisers the number of people who visited their store via the brand’s ad on Snapchat. Read more about the tool here.

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