The Social World: A Weekly Round-Up

While Facebook won our hearts by introducing LIVE Audio, Instagram spiced up the Stories game! Here’s what our favourite social media platforms were up to last week.

Facebook launches LIVE Audio: Facebook announced Live Audio, a new option within its live video plugin to broadcast audio directly. It has been introduced for publishers who want to tell a story on Facebook without a video. While BBC and Harper Collins were the first few to test the feature, the masses would have its access in the coming year.

The social giant also rolled out a new program that would place messages at the top of the News Feed that prompts users to discuss and share moments happening around the world. Be it holidays or some historic/cultural moments, shareable moments/cards would bring huge engagement on the platform. Get more details here.

Instagram Stories gets spiced up: Instagram Stories now lets you overlay stickers, record hands-free and download entire Story. Keeping Christmas cheers in mind, it has also rolled out stickers with snowman, gingerbread, Christmas trees, candy canes and much more. Update your app now to experience the hands-free feature! Trust us, you will love it!

Messenger debuts 6 person group video chat: Teen app sensation Houseparty is bound to face immense competition as Facebook Messenger launched its own split-screen group video chat feature. The newly added feature allows 6 users to appear in a split-screen at a time and supports for 50 more to join over voice. Selfie-masks along with the feature is indeed a complementary add-on.  Looks like the app is all geared up to become the ‘live-chill’ place for the millennials! Read more here.

Prisma might soon become a social media platform: The app is gearing up to add a social dimension to give users a brand new place to share their filtered pictures with other Prisma users. The social stream would be based upon location-based sharing. The update would also allow users to put effects to free aspect ratio and full screen camera, rather than the previous square-only crop format. Read more about the update here.

Which feature update are you most excited about? Let us know in the comment box below.