ORM
Online Reputation Management
Online Reputation Management (ORM) has gained importance with the emergence of social networking outlets, where consumers can communicate their views on companies, brands, services etc.
Your online brand is an extension of your offline business, and branding is critical to your online marketing success. In this day and age of connectivity, with the increasing popularity of social networking sites, the consumers’ buying decisions are heavily influenced by the reviews and words that get passed around in these social media sites and forums.
ORM is of great importance as:
A branding exercise extends far beyond drafting just a new logo. Logo comes somewhere in the middle; the journey starts way before it.
- Because the reputation of your brand can come under attack at any point in time.
- Because your website, blog or forum can easily be tarnished with a few clicks.
- Because all it takes to malign and taint the reputation and integrity of your time-tested brand is one negative campaign with little or no validation.
- Because a short YouTube video can damage your cause beyond repair.
- Because a harmless rumour can hurt you senseless.
MLogic’s online reputation management services can protect your image and standing, by monitoring and keeping a pulse on the various user-generated online media outlets, and more importantly, the consumer.
We can help you with
- Identify the sources of the negative image and craft a befitting counter strategy
- Defend the integrity of your brand by reducing the visibility of the negatives and highlighting your positives information
- Reduce negative PR with an increase in positive PR
- Move up your positives search results to higher positions and taking off the negatives from the first pages of the SERPs
- Create very positive websites of your company
- Maintain your image with a proactive approach
- Closely monitor the networking sites and other internet platforms where your target consumers inhabit
At OML, Online Reputation Management is a skill we have practised to perfection. We protect your image by monitoring the activity on all outlets, by identifying the irritant source at work and crafting a strategy to counter it, by defending the integrity of your brand at all costs, by moving affirmative search results to the top and most importantly, by keeping your notorious naysayers at bay.
Sounds like a piece of cake, doesn’t it? Well, it actually isn’t. Unless, of course, you give us a holler first and help yourself with a big, boisterous bite of ORM lessons. Tempting, eh?
Interested? Check out our case studies and get first-hand account of the successful ORM services we have handled!
Interested? Check out our case studies and get first-hand account of the successful ORM services we have handled!
